Office real estate and corporate events: in a market in crisis, Comet adapts and expands

2024
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France
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Going against the tide of all-distancialism and office desertification, Comet continues to maximize its occupancy rate thanks to its environments adapted to a hybrid approach, giving pride of place to collective time. The French leader in meeting and event rooms is adapting and expanding its historic site - Comet Ternes, inaugurated in Paris 17th in 2017 - to meet companies' new expectations in terms of third-party venues and event organization. With the creation of an additional floor and increased capacity, the extension of Comet Ternes further increases the total surface area operated by the company (400,000m2) and testifies to the growing demand from companies for hybridization and flexibility in terms of uses and workspaces.

The transformation of Comet's first historic site, an illustration of the company's trajectory

The first site launched by Comet at its inception, Comet Ternes (Paris 17th) opened its doors in 2017, offering a new experience in meetings and seminars, in a design space enhanced by a wide range of services: catering, snacking, technical assistance, wellness sessions, etc.

7 years later, new uses for meetings, corporate events and hybrid working have validated Comet's vision. The company has opened a total of 13 addresses (11 in Paris, 1 in Brussels and 1 in Madrid), and has just announced 30% growth in sales by 2023, proving the relevance of its model and its visionary identity already perceptible at Comet Ternes. Its expertise in meetings, events and hybrid working is now widely recognized, and its historic offering has been enriched by other complementary offerings (Comet Workplaces, Comet Hospitality).

Closed for renovation since December 20, 2023, Comet Ternes will reopen gradually from March to mid-May 2024. Customers will still be able to enjoy the original space-inspired interior design, a nod to Comet's identity.

For Victor Carreau, co-founder and CEO of Comet, the new look of Comet Ternes also marks a new stage in the growth of the hybrid work specialist: " Investing in a site extension is already a very positive signal. But investing in the extension of our very first site, opened in 2017 when Comet was launched, is also quite symbolic. Not only does it mean that our park is performing well and expanding, but also that we are applying a logic of continuous improvement to achieve ever-greater customer satisfaction. Historically focused on meetings, we have been embracing the corporate events segment for several years now, and this new face of Comet Ternes now reflects the maturity of our response to this constantly growing need."

Comet Ternes new, enlarged workspaces to meet the new uses brought about by the rise of hybrid working

With an additional floor, Comet Ternes increases its surface area from 1,475 to 1,616 m², and will be able to accommodate a total of 299 people, compared with 199 previously on the 3 historic levels.

The3rd floor, recently added to the Comet surface area, includes a 193 m² meeting room and a 50 m² terrace that can be privatized by customers. The spaces on the ground,1st and2nd floors will be adapted to meet the new requirements of the flow organization.

‍‍‍Comet Ternes before work: 1475 m², for a capacity of 199 people over 3 floors. The building has been completely redesigned to suit new uses.

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Comet Ternes and its new spaces: 1,616 sq.m. on 4 floors, with a 193 sq.m. meeting room for a maximum capacity of 299 people. In all, 10 modular rooms and 1 outdoor area of 50 sq.m., to organize meetings and corporate events right in the heart of Paris.

‍Newuses, new spaces

The new look of Comet Ternes, until now the smallest site in the Comet park, illustrates the company's constant drive for innovation in hybrid working. While most of their teams are now perfectly capable of working remotely, companies are expressing the need to ritualize face-to-face group times to encourage the circulation of information, the development of culture and employee loyalty. To achieve this, these companies are seeking to bring together groups of hundreds of employees, in stimulating settings that fully encourage socialization and cooperation. This calls for larger, well-located, well-equipped spaces and a high-quality range of services.