In keeping with its mission to bring professionals together in a world that is driving them apart, Comet unveils a new brand identity, designed by Paris-based agency SEENK. This new identity accompanies the repositioning of the brand.
While Comet began its activity by renting out meeting spaces, today its offer is much broader. With this new identity, Comet leaves behind the colder, more statutory codes of real estate to embrace those of hospitality, warmer, warmer and more human, and above all aligned with its core DNA. This change becomes an element of differentiation from the competition.
Today, Comet is the only player in France to offer both its own dedicated venues for corporate meetings and events, and its expertise in hybrid office solutions to the organizations that entrust it with their spaces.
The unveiling of Comet's new brand identity coincides with the publication of its 2023 study on the social and collaborative function of work, conducted by YouGov.
This study highlights the impact of hybrid working on the social and collaborative dimension of work. In particular, it shows a rebalancing between telecommuting and office presence, with the office making a strong comeback as an essential place for professional socialization, with 43% of French employees surveyed declaring that they go there specifically to get together with their colleagues. Comet's unique expertise in the organization of work and the office becomes a strength in such a context, as it masters the nuts and bolts of the transition to hybrid working, Comet offers companies the opportunity to come together in an environment that breaks with the traditional codes of the office and meeting rooms, with collaborative spaces in which its customers can meet to make progress on their project and escape their routine for a day, or set up their teams to benefit from Comet's expertise and unique all-inclusive approach..
New name, new logo
Gone is the word Meetings from its original name "Comet Meetings". Comet Meetings becomes just one of two offerings, and the company becomes Comet: the CO referring to COllaboratif and the MET to the original MEETings. Through this brand identity work, Comet affirms its raison d'être: to bring people together in a world that drives them apart. An expert in meetings and hybrid offices, the company aims to inspire employees to come together in inspiring, bright spaces.
A new brand for a customer experience more faithful to the brand's DNA
Comet has adopted a new visual identity with a resolutely cheerful tone that conveys its expert, young and fun identity. The company's aim is to offer the most homogenous experience possible between the comfortable, premium, warm and multisensory ambience of its sites and all its media, particularly online. From September 7, 2023 onwards, this will be reflected in all its media and spaces, in Paris as well as in Brussels and Madrid.
Comet is not only active in small and large corporate events (Comet Meetings), but also in its own operated office (Comet Workplaces) and in offices operated for third parties (Comet Hospitality). Comet therefore needed its identity, positioning and brand to reflect these activities, and illustrate its unique position in the hybrid work market.
"With its three offerings, Comet provides a number of answers to a pragmatic need expressed jointly by companies and employees alike: that of getting together to create, federate, energize, exchange and forge links. As fervent advocates of collaboration and socialization in the workplace, we believe in collective intelligence, and we advocate meet less but better. "explains Victor Carreau, CEO of Comet.
