In collaboration with the "Putos Modernos" creative studio, COMET launches its communication campaign entitled "Real Business Needs Real Meetings", marking its recent arrival in Spain. One of the campaign panels developed by the Putos Modernos creative team proclaims: "Zoom was not invented at a Zoom meeting". This campaign emphasizes the continuing need for real, human and enjoyable encounters, underlining how Comet Meetings wishes to initiate its communication in Spain. It takes a familiar approach to the current need that persists, while providing the solution.
During the official back-to-work month, Comet Meetings opened its first building in an iconic Madrid location, offering new solutions for all types of business events, from meetings and conventions to training courses, team-building sessions, board meetings and afterworks.
The campaign includes different creations scattered around various parts of Madrid, with messages reflecting situations we've all identified with during this period of sudden telecommuting. For example, "A moment of silence for this person who spoke for a minute with his microphone turned off", and playfully explaining some of the characteristics that set Comet apart, such as: "The best ideas come during coffee breaks or in the shower. Our coffee is good, but it's better to go home showered", referring to their high-quality gastronomic offering.
"Through this campaign, we want to explain what we are and what we are not, in a close and friendly way while conveying Comet's values," says Victor Carreau, co-founder and CEO of Comet Meetings.
For us, conveying Comet's vision in our projects is essential: companies need to learn to hold fewer, but better meetings.
This new opening and arrival in Madrid marks an important step in our international expansion to spread the successful meetings format and the COMET concept everywhere. We wanted to celebrate this in a special way by using Spanish codes and habits, collaborating with local artists who reflect the local tone.
Based on extensive data collected during a survey carried out this summer in Spain, France and Belgium, the campaign asserts the real need for workers to have meaningful meetings in pleasant, quality venues, demystifying online meetings and emphasizing the value of meeting settings for creative, quality content.
