"REAL BUSINESS NEEDS REAL MEETINGS"
To announce the opening of its first location in Madrid, Comet Meetings, the specialist in places and solutions dedicated to hybrid work organization, chose a street marketing campaign combining provocation and humor to attract attention and explain its concept.
After Brussels in 2021, French meeting venue specialist Comet Meetings continues its international expansion with Madrid. Comet called on Putos Modernos: the designers from the Spanish techno-creative firm produced a selection of cheeky, humorous posters to explain the benefits of face-to-face meetings. Putos Modernos designed a wild poster campaign to surprise and inform Madrilenians. The designers are well known in France for their offbeat calendar (1).
Calling for clarification of the company's vision and mission Comet Meetings
The campaign created by Putos Modernos asserts the need for teams to have meetings, in pleasant, quality venues, that enable a genuine moment of creation and cooperation, and are an essential complement to videoconferencing or remote working. The campaign is based on a study carried out this summer by Comet Meetings in Spain, France and Belgium, which shows that not only do employees spend a lot of time in meetings, but that this time is not always well spent.
It is in line with the Comet Meetings campaign in Paris at the time of the first deconfinement.
An offbeat campaign
Putos Modernos has interpreted this need in a variety of visuals, illustrating situations that anyone can face when telecommuting, and that many of us experienced during the pandemic. For each of these situations, the poster highlights the solution offered by Comet, in a humorous and provocative tone.
Giving new meaning to meetings, making them collective moments that contribute to organizational performance, is Comet Meetings's hobbyhorse. The company opened its first venue in Madrid, following 8 others in Paris and one in Brussels. Here, it offers turnkey solutions for meetings and seminars, but also for companies organized in hybrid mode.
This opening in Madrid is an important step in the international expansion of CometMeetings."With this campaign we want to explain what we are and what we are not, in a way that fully reflects the values and spirit of Comet . "VictorCarreau, CEO of Comet Meetings, explains. "For us, being able to convey the Comet vision in our campaigns is essential: companies must learn to meet less, but better. We don't just offer a place, but solutions, and we wanted to illustrate this."
(1) The Fucking Calendar
